This Week in Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:
Rethinking Strategy, Planning & Agency Roles2010 Jay Chiat Awards for Strategic Excellence Shortlist The Future of Planning Nothing Is What It Seems: Creating Cultural Exchange Don’t Become a Digital Dinosaur: Design for the Space Between Some Insights on Lionsgate’s Chatroulette Gamble Do Consumers Want to Co-Create with Companies? Can Objects Make Us Happy? Our Digital Crisis: Mass Homogenization A Short Rant about Games, Play and Storytelling ‘Custom’ is Customary: The Rise of Made to Order Goods Rethinking the Value of Social Media: Measurement Choosing Content Brands to Match with Your Brand Brilliant New Marketing Strategy: Unbranding Identifying Your Brand’s Ambassadors What Marketers Can Learn from the ‘Your Man’ Old Spice Campaign (or how to best use paid, owned and earned media) The Venn Diagram of Advertising Truth Six Keys to Being Excellent At Anything
Innovation, Creativity, New Brand Work