This Week in Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:
Rethinking Strategy, PlanningInfluence and Passivity in Social Media: HP Labs Research The Difference Between Asking for and Building Influence Innovation is Not Creativity What Customers Want The Generative Web Event (or the future of media) 10 Ways to be a Marketing Genius (Like Lady Gaga) Volkswagen Fun Theory Case Study Behavioral Economics and the Apparent Incompetence of Consumers The Willpower Paradox For Whom Do You Make the World a Better Place? 10 Tech-Enabled Business Trends to Watch Four Social Media Lessons from the NY Times
Innovation, Creativity, New Brand Work