Unilever’s Brazilian Detergent To Stalk Its Customers

Unilever’s Brazilian Detergent To Stalk Its Customers

The Omo brand will use GPS to follow consumers to their homes for a new promotion.

Naresh Kumar
  • 4 august 2010

In a rather bizarre marketing campaign that borders on intrusion of private space, Unilever will place GPS devices in select boxes of its detergent brand Omo in Brazil. This will enable its promotion agency Bullet to track the shoppers right to their doorstep and surprise them with gifts. As soon as any of the 50 Omo boxes implanted with GPS is removed from the store shelf, one of its team will swoop into action and reach the shopper’s home within hours.

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