(Video) Burn Ignites A Fire

(Video) Burn Ignites A Fire
technology

Coke's energy drink presents a short film capturing the passion skateboarders (and other athletes) have for their sport of choice.

Paloma M. Vazquez
  • 9 august 2010

The short film ‘Ride‘ is a compelling ode to skateboarding, featuring Steve Berra and Mexican skaters Jesus Gonzalez, Eder Martinez, Mario Saenz, Angel Santiago and American Luis Tolentino. Shot on location in Mexico City, the film features the skateboarders catching fire as a symbolic (and literal) representation of the ardor that most skateboarders feel during (and thinking about) their time on a board.

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