(Video) Burn Ignites A Fire

(Video) Burn Ignites A Fire

Coke's energy drink presents a short film capturing the passion skateboarders (and other athletes) have for their sport of choice.

Paloma M. Vazquez
  • 9 august 2010

The short film ‘Ride‘ is a compelling ode to skateboarding, featuring Steve Berra and Mexican skaters Jesus Gonzalez, Eder Martinez, Mario Saenz, Angel Santiago and American Luis Tolentino. Shot on location in Mexico City, the film features the skateboarders catching fire as a symbolic (and literal) representation of the ardor that most skateboarders feel during (and thinking about) their time on a board.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.