The airline's rebranding makes the skies a little friendlier, more fun - and more British.

Virgin Atlantic – in collaboration with London's Circus and johnson banks – has spent the past year and a half refreshing its brand identity via a rebranding effort. The ‘high quality, value for money' airline wanted to capture it's distinctly British and dynamic, innovative personality – as well as to stand out and be noticed both on the ground and in the air. Michael Johnson, Creative Director at johnson banks, articulated some of the key challenges that the new identity needed to consider:

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