Research conducted in Kutch, India, between 2007 and 2008 suggests that visual dosage instructions may improve instruction comprehension and adherence among patients with low literacy.

Visual Dosage Instructions By Local Artists

Recruit local artists to design drug packaging using pictograms to illustrate instructions and dosage information.

Research conducted in Kutch, India, between 2007 and 2008 suggests that visual dosage instructions may improve instruction comprehension and adherence among patients with low literacy. Moreover, locally-developed pictograms proved more effective than standardized, non-local visual vocabulary.

A campaign to create distinct visual drug packaging for local communities could follow the model of the Federal Art Project (FAP), the visual arts arm of the Great Depression-era Work Progress Administration. The FAP hired over 5,000 artists to create posters, murals and paintings. The program provided funding for over 200,000 separate works of art created between 1935 and 1943.

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