Website Visualizes Airline Price Comparison Results

Website Visualizes Airline Price Comparison Results

Simple layout changes to search queries could help airlines sell more tickets.

Francisco Hui
  • 23 august 2010

hipmunk flight search visualization psfk 03

Hipmunk is a more visual counterpart to other travel comparison sites like Expedia, Priceline, Orbitz, and Travelocity.

With the help of visual organizations, the site creates an interface that allows for easier price comparisons. Color schemes are assigned to airlines; departure and arrival times along with prices are also available at a quick glance. Additional flight details are appear through pop-ups and a chat window.

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