In Brief

A new mobile app looks to establish a middle ground between public and personal transit, offering easy ride-sharing in NYC.

In an effort to establish a middle ground between public and personal transportation, recently launched NYC ride-sharing service Weeels is attempting to define that space as “social transit.”  The idea is to blend the lower cost and carbon footprint of mass offerings like subways and buses with the door-to-door convenience and speed of taking a livery cab by yourself.

Through a free mobile app, users enter a destination and search for available rides. The service looks for potential matches based on time (windows last up to 20 minutes) and proximity, providing users with a list of options that they can review and select. Weeels then orders a cab to a specified location, providing a walking map, fellow rider’s picture and and cost of the fare. After the ride, users can submit feedback about their experience through the app.

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