Why Social Media Campaigns Fail

Why Social Media Campaigns Fail
technology

Some perspective and insights on why the initiatives of about 50 of the largest brands in Europe may have been deemed unsuccessful.

Paloma M. Vazquez
  • 24 august 2010

Brand Science Institute, a German think thank specializing in brand management, conducted a study on corporate social media projects during the past 7 months. The research sought to understand why (most) social media projects appear to not meet the expectations for success that were initially anticipated of them. BSI included 560+ marketers in its analysis, representing 52 brands from some of the largest companies across 12 European countries.

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