Microsoft is taking a multi-faceted approach with the marketing campaign for their new peripheral, Kinect.

Microsoft is taking an unprecedented (for the UK, at least), multi-faceted approach with the marketing campaign for new peripheral, Kinect. The UK and Ireland will see an extensive tour, including theme parks and shopping complexes, where fans will be able to book time to play the game with up to four of their friends.

As well as the tour, there will be a permanent base in Covent Garden, London, called the Kinect Galleries. Again, bookable sessions allow hands-on time with all of the launch titles.

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