A traffic initiative has resulted in more friendly roads and less pollution in residential areas of the UK.

The 20's Plenty for Us initiative by the UK's Dept for Transport has proven to be a great success, with less traffic and pollution, more walking, greater freedom for the elderly and kids to use the roads and better driving conditions for motorists being some of its direct benefits. The program, which mandates a 20 mph speed limit on the residential roads of the UK, has attracted the attention of the New York City Department of Transportation, which has announced plans for experimenting with 20 mph zones in the city.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in