5 Trends That Will Shape Social Media
Key ideas with implications for brand marketers looking to reach consumers when most contextually relevant.
A recent piece at The Next Web highlights key trends that we've already begun to see influence the collective discussion of how social media and its related applications – geo-location targeting, tagging physical objects, etc. – will evolve over the next couple of years.
These key trends have implications for brands looking to reach consumers where and when it is most contextually relevant – and should be carefully considered as brands strike the balance between engaging consumers with a truly valuable, differentiated and interesting proposition or suggestion – and not just with an onslaught of promotional offers they will subsequently tune out.