Key ideas with implications for brand marketers looking to reach consumers when most contextually relevant.

A recent piece at The Next Web highlights key trends that we’ve already begun to see influence the collective discussion of how social media and its related applications – geo-location targeting, tagging physical objects, etc. – will evolve over the next couple of years.

These key trends have implications for brands looking to reach consumers where and when it is most contextually relevant – and should be carefully considered as brands strike the balance between engaging consumers with a truly valuable, differentiated and interesting proposition or suggestion – and not just with an onslaught of promotional offers they will subsequently tune out.

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