7 Customs Stifling Marketing Creativity

7 Customs Stifling Marketing Creativity
technology

Tim Harris and Saneel Radia of Denuo propose seven dated notions that may be stifling creative thinking and innovation.

Paloma M. Vazquez
  • 1 september 2010

A video presentation by Tim Harris and Saneel Radia of Denuo challenged what they identified as the 7 sacred cows of marketing, which merit debunking due to their ability to stifle creativity. These observations offer considerable points of discussion for advertising agencies, media companies and marketers/brands overall, whom rely on how creativity is defined and fostered within each respective business model and organizational structure (and culture) in order to generate truly creative marketing and advertising.

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