Tim Harris and Saneel Radia of Denuo propose seven dated notions that may be stifling creative thinking and innovation.

A video presentation by Tim Harris and Saneel Radia of Denuo challenged what they identified as the 7 sacred cows of marketing, which merit debunking due to their ability to stifle creativity. These observations offer considerable points of discussion for advertising agencies, media companies and marketers/brands overall, whom rely on how creativity is defined and fostered within each respective business model and organizational structure (and culture) in order to generate truly creative marketing and advertising.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in