TED has issued an open invitation to the global ad community to improve advertising.

During his address today at New York AdWeek, TED curator Chris Anderson asked the advertising and marketing audience; ‘If advertising is so great, why the hell is it largely failing on the web today?’

You’ll have your opportunity to prove him wrong by participating in TED’s Ads Worth Spreading Challenge: ‘an open invitation to the global ad community to reinvent, inspire and engage audiences with a new definition of what advertising can mean in the digital age.’

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