A Challenge To Create Ads Worth Spreading
TED has issued an open invitation to the global ad community to improve advertising.
During his address today at New York AdWeek, TED curator Chris Anderson asked the advertising and marketing audience; ‘If advertising is so great, why the hell is it largely failing on the web today?’
You’ll have your opportunity to prove him wrong by participating in TED’s Ads Worth Spreading Challenge: ‘an open invitation to the global ad community to reinvent, inspire and engage audiences with a new definition of what advertising can mean in the digital age.’
Interested participants can submit their most insightful and forward-looking video campaigns via TED.com by January 10th, 2011. A panel of judges will select up to 10 campaigns to premiere at TED2011 from February 28th through March 4th, 2011, and will be featured on TED.com for free for one week in March.
Why TED? To begin with, exposure to an audience of global thought leaders – and the admission that TED is partially supported by advertising. We also see an opportunity to elevate the discussion of how advertising CAN inspire and motivate beneficial action – beyond purely consumption – to a broader audience beyond that of purely the advertising and branding community.
Contest entry rules and details can be found here.