In Brief

A new band is promoting their debut album in a unique, interactive way.

Hurts, a band from the UK, has developed an interactive audiobook  “choose your own adventure” styled novel called “Don’t Let Go.” They are using the digital music service Spotify to offer listeners options on their next course of action through a strange dream world that leads to various outcomes. Each of the 11 possible endings has a preview of a track from Hurts’ soon to be relased debut album, Happiness.

Wired gives the details:

Don’t Let Go is set in an alternate world around a large house in the middle of the countryside. The listener chooses their course of action by typing a unique four-digit code into the search box which corresponds to one of several different outcomes. For example, the first choice presented to you is to choose between wearing a grey three-piece suit or a turquoise dress.

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