A Video Game Powered By Healthy Eating
This app takes advantage of the iPhone's microphone input to encourage healthier snacking.
Crispin Porter + Bogusky has launched an iPhone game in conjunction with a campaign aimed at positioning baby carrots as a snack alternative to junk food. The Xtreme Xrunch Kart game takes advantage of the iPhone’s microphone input to detect when the player is crunching a baby carrot, using audio recognition to turn real-life crunches into in-game power-ups. The game takes on an exaggerated character, much in parody of branding done around extreme energy drinks and other less-than-healthy junk food.