Advertising Within CAPTCHAs
Solve Media is combining the worlds of web security and banner ads.
Advertising Age reports on a new service that promises to both make CAPTCHA authentication easier and focus more attention to digital ads as well. Solve Media is combining the web security tool with the classic banner ad in a new hybrid advertisement that they claim will lead to increased views.
Do you remember the last time you purchased tickets on Ticketmaster, or wanted to leave a comment on a website which required that you sign in first? You were probably asked to decipher a code, called a CAPTCHA, of distorted letters and type it into a box. And if you wanted to get to the next step, you had to focus quite carefully on reading those characters. It kind of required your undivided attention, and that's kind of, well, exactly what advertisers are looking for.