Will consumers be fooled into buying products made with "corn sugar?"

In an effort to curtail the negative press against high-fructose corn syrup – a sugar alternative that accounts for one of the biggest sources of an average American's caloric intake due to its appearance in all forms of processed foods – the Corner Refiners Association is lobbying the F.D.A. to change its name to “corn sugar.” This comes at a time when a new ad campaign from the group has begun promoting the sweetener as a “natural product made from corn.”  Not surprisingly, the potential move has been met with some skepticism.

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