BMW And French Laundry Offer Guests An Elevated Experience

BMW And French Laundry Offer Guests An Elevated Experience

A partnership between the auto brand and fine-dining restaurant aims to instigate conversation and curiosity.

Paloma M. Vazquez
  • 15 september 2010

BMW has announced a partnership with Chef Thomas Keller – a BMW driver and owner of the French Laundry and Per Se restaurants – as part of a broader effort to create word-of-mouth conversation for each brand – ultimately further strengthening their image, reach and appeal via a unique, elevated experience. To that end, BMW will provide an ActiveHybrid 7 sedan – a $100K model – for select customers as part of French Laundry’s concierge service. In addition, the brands will continue to explore other possibilities, including holding cooking events that would appeal to fans of BMW and Keller’s work.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.