BMW Takes Internet Car Reveals To A Weird New Level

BMW Takes Internet Car Reveals To A Weird New Level
Innovation

Is there a better way to fuel rumors and speculation than to launch a site called dontblogaboutthis featuring a mystery car?

Dave Pinter, PSFK
  • 8 september 2010

The practice of automakers revealing new vehicles first online is common now. A few days ago, a somewhat mysterious website called dontblogaboutthis went live and began to catch the attention of the automotive press. The site, registered by BMW features photographs and video of a now discontinued blacked-out BMW M6 equipped with skinny tires. The car generates almost no noise in the videos so speculation is that power might be electric or hydrogen. For now it is a secret that BMW is content to keep.

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