In Brief

WorldShares lets members convert their online activities into real-dollar donations toward their favorite nonprofits and environmental causes.

The Mother Nature Network, founded by Chuck Leavell, the keyboardist and musical director for the Rolling Stones, has launched a praise-worthy initiative; a donation service based on page views called “WorldShares.”

The new program allows MNN members to convert their online activities into real-dollar donations toward their favorite nonprofits and environmental causes. Through WorldShares, MNN members earn points for their actions  — like reading and sharing articles through Twitter or Facebook or pledging green lifestyle actions. Essentially, WorldShares acts like a digital piggy bank for the planet by “letting readers become major shareholders in mother Earth.” Every 100 points accumulated can be converted into one WorldShare, which represents a direct cash donation to a selected nonprofit sent by MNN on behalf of the member, in their name.

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