Sony UK and WWF join forces, posing a sustainability and design challenge.

Much like the frog design initiative we highlighted a few weeks ago, Sony UK has decided to jump on the crowdsourcing bandwagon, asking the masses for creative input as part of their Open Planet Ideas project. Their experiment however, is being done in conjunction with the World Wildlife Fund in an attempt to tackle and address a defined set of looming environmental problems using already existing Sony technology. The four areas include: water; fish and agriculture; climate change; and habitats and species.

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