Cultural Mapping For Relevant Global Brand Work

Cultural Mapping For Relevant Global Brand Work
technology

A planning tool with roots in social psychology can help brands increase their local relevance across international markets.

Paloma M. Vazquez
  • 9 september 2010

A recent piece at Contagious discussed Culture Mapping as a planning tool utilized by Amsterdam Worldwide in working with Global brands. Culture Mapping is a device that has enabled the agency to understand cultural differences in order to ultimately make international communications more effective for the brands it works with, by convincing audiences – irrespective of language or culture – that the brand’s communications is speaking specifically to them.

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