A decorated behavioral economist shares insights on what marketers, advertisers, and designers can learn from an understanding of our irrational nature.

Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University. Dan's work highlights the irrational (rather than rational) nature of human cognition, and how with an understanding of our limitations, we can design systems that work to help people make better decisions. Thursday evening he was invited to speak at the Deutsch offices in New York, where PSFK was able to take part in a conversation around what insights marketers and advertisers can glean from Dan's learnings.

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