Dan Schneider: How I Stay Connected With Young Audiences
Nickelodeon's hit maker on how he creates some of the biggest kids' shows on TV.
Dan Schneider is a legend when it comes to television programs for kids. After retiring from acting Schneider has spent almost two decades creating successful programs for kids, some of them becoming cult favorites like Zoey 101, The Amanda Show and All That.
Recently, Forbes caught up with him and asked him about creating shows for young audiences, slapstick humor and his own future at Nickelodeon.
On asked how he connects with younger audiences, he says:
I’m very active on the Web and I get so many comments from people who are now in their 20s or 30s who say, ‘I grew up watching your early stuff and now I watch your current stuff and I can still feel your sense of humor in your writing.’ The comedy we do on our shows is quirky, off-beat and very random. Sometimes its really silly and broad and sometimes I think it’s just smart — I try to walk that line.