David Droga On The Positive Impact Of Advertising
The founder of Droga5 speaks with CNN Icon about the positive influence of advertising, and its evolution at the intersection of art and commerce.
Many of us involved in advertising sometimes find ourselves defending our industry and work. While there are certainly varied examples of how creative, thought-provoking and even motivational and informative advertising can be when done right, there will always be some of how deceptive, ineffective and laughable it can be when steered wrong. That said, David Droga has more often than not created examples of positive advertising that has impact.
In a recent interview and discussion with CNN Icon, Droga discussed his views on the evolution of advertising. To this end, Droga described advertising as living at the intersection of art and commerce, cited examples of socially responsible advertising and brand communications, and asserted that advertising (and brand work) that is in sync with what consumers want can indeed be impactful beyond just selling product or improving brand perception – but also contributing to social good.