One of the world's biggest fashion publications have recently revamped their online presence.

Dazed and Confused, founded by Jefferson Hack and photographer Rankin, has already built up a large, diverse following amongst a loyal international group of the culturally inclined.

With their new site, which went live on the seventh of September, after a period of hiatus with nothing but a countdown visible, they’ve cemented their position as one of the most advanced and forward thinking British publications.

The launch, which presented a splash screen and a simultaneous user counter, explaining that the new site would be revealed when the counter reached 10,000 was a clever way of pushing people to the site’s launch.

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