Dentsu London Talks To PSFK About Making Future Magic

Dentsu London Talks To PSFK About Making Future Magic

Beeker Northam explains the strategy behind the iPad light-writing project.

Piers Fawkes, PSFK
  • 20 september 2010

The 3D light-writing work created by BERG for the agency Dentsu London caused a terrific amount of buzz on the Internet last week. PSFK spoke to their executive planning director Beeker Northam to ask her about the work and how it fit in with their strategy.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.