Dentsu London Talks To PSFK About Making Future Magic

Dentsu London Talks To PSFK About Making Future Magic
technology

Beeker Northam explains the strategy behind the iPad light-writing project.

Piers Fawkes, PSFK
  • 20 september 2010

The 3D light-writing work created by BERG for the agency Dentsu London caused a terrific amount of buzz on the Internet last week. PSFK spoke to their executive planning director Beeker Northam to ask her about the work and how it fit in with their strategy.

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