Dentsu London Talks To PSFK About Making Future Magic
Beeker Northam explains the strategy behind the iPad light-writing project.
The 3D light-writing work created by BERG for the agency Dentsu London caused a terrific amount of buzz on the Internet last week. PSFK spoke to their executive planning director Beeker Northam to ask her about the work and how it fit in with their strategy.
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