Ed Cotton: Can A New Name Make Something Better?

Ed Cotton: Can A New Name Make Something Better?

There's nothing wrong with brand repositioning, but does this kind of marketing trick work anymore, when nothing has changed?

Ed Cotton, BSSP
  • 17 september 2010

The people behind High Fructose Corn Syrup are sick of the name and they want to change.

Apparently, consumption of the “foodstuff” is at an all time low and the media have been doing a hatchet job on the substance to such a point where it’s something that’s become a staple of peoples “Do Not Shop” lists.

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