Ed Cotton: Do Brands Need Better Physical Experiences?

Ed Cotton: Do Brands Need Better Physical Experiences?
technology

As we get more engrossed in the idea and practice of digital experiences, are we missing out on the opportunity to build better physical experiences with brands?

Ed Cotton, BSSP
  • 8 september 2010

As we get more engrossed in the idea and practice of digital experiences, are we missing out on the opportunity to build better physical experiences with brands?

There’s a huge opportunity here to fuse the world’s of design and art with technology and create something new.

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