As we get more engrossed in the idea and practice of digital experiences, are we missing out on the opportunity to build better physical experiences with brands?

As we get more engrossed in the idea and practice of digital experiences, are we missing out on the opportunity to build better physical experiences with brands?

There's a huge opportunity here to fuse the world's of design and art with technology and create something new.

As way of inspiration, I think it's good to look at the work of artist Olafur Eliasson- who's spent a lot of time trying to understand how we “see”, manage, react to and interact with space.

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