Ed Cotton: The Data Intelligence Arms Race: Marketing Moves Into Hyperdrive

Ed Cotton: The Data Intelligence Arms Race: Marketing Moves Into Hyperdrive
technology

There was a time when data was a passive thing. With advances in computing power, we are now about to enter a new phase in which data, instead of being a component of dusty old reports, is the new gold of business advantage.

Ed Cotton, BSSP
  • 28 september 2010

There was a time when data was a passive thing; it took time to look through and by the time you had done the analysis, the world had moved on and it was kind of outdated. With advances in computing power, we are now about to enter a new phase in which data, instead of being a component of dusty old reports, is the new gold of business advantage. The faster and more powerful your computer and servers, the faster it can crunch and analyze the data and therefore the quicker you have real information you can act on.

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