Ed Cotton: Why Do We Trust Farmers?

Ed Cotton: Why Do We Trust Farmers?

What if the romantic notion and positive archetype of "farmer" is not accurate?

Ed Cotton, BSSP
  • 1 september 2010

The “farmer” is an archetype we all instantly recognize and have positive associations with.

As children we learn that farmers are good; they grow food, raise animals (we don’t get told about the killing stuff) and look after their land. That image is pervasive and has be used and abused to sell all kinds of food products, that have never been close to a farm in their lives.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.