Ed Cotton: Why Do We Trust Farmers?
What if the romantic notion and positive archetype of "farmer" is not accurate?
The “farmer” is an archetype we all instantly recognize and have positive associations with.
As children we learn that farmers are good; they grow food, raise animals (we don't get told about the killing stuff) and look after their land. That image is pervasive and has be used and abused to sell all kinds of food products, that have never been close to a farm in their lives.
To qualify what I mean, I am talking about the small time farmer with a few acres, not the corporate agribusiness farmer that's another breed all together. Although, as I suggested earlier, they all want to appear to be like the 20 acre farmer and will use and abuse his image to get there.