A Social Media Company Powered By Coal?

A Social Media Company Powered By Coal?
Advertising

Green NGO calls on Facebook to shift towards more sustainable energy resources.

Michael Brooks
  • 1 september 2010


Greenpeace has launched a campaign aimed at Facebook. The green group is seeking an end to Facebook plans to build a coal powered data centre in Oregon. Greenpeace argues that Facebook is out of step with more sustainable trends in the IT industry as a whole. The organization has already collected 500,000, signatures for its Facebook petition. Greenpeace is known for high profile pr events, confrontational tactics and media savvy. This new campaign uses Facebook terminology by calling on Facebook to “unfriend Coal.”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.