Green NGO calls on Facebook to shift towards more sustainable energy resources.

Greenpeace has launched a campaign aimed at Facebook. The green group is seeking an end to Facebook plans to build a coal powered data centre in Oregon. Greenpeace argues that Facebook is out of step with more sustainable trends in the IT industry as a whole. The organization has already collected 500,000, signatures for its Facebook petition. Greenpeace is known for high profile pr events, confrontational tactics and media savvy. This new campaign uses Facebook terminology by calling on Facebook to “unfriend Coal.”

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