food52: Community Curated Cookbook And Help In The Kitchen

food52: Community Curated Cookbook And Help In The Kitchen
Innovation

Online recipe community crowdsources cookbook and offers realtime advice.

Scott Lachut, PSFK Labs
  • 9 september 2010

food52 is recipe community that takes a unique approach to motivating its users to submit content. Through weekly contests centered around a particular ingredient or subject, the site’s editors, NY Times writers Amanda Hesser and Merrill Stubbs, are curating the community’s best recipes. After one year, the site will have generated its first cookbook to be published by Harper Collins. In an effort to bring the recipes to life, Hesser and Stubbs select the finalists of each challenge and post slideshows of themselves making the dishes. The community votes and the winners go into the book.

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