George Parker: The Digital Swill Pail!
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK
Readers of AdScam will know that the header incorporates my favorite definition of advertising as stated by George Orwell… “Advertising is the rattle of a stick in a swill pail.” And although he said it more than seventy years ago, it’s even truer today than it’s ever been. Particularly as the swill pail is overflowing with digital detritus disguised as marketing messages.
My last book, The Ubiquitous Persuaders, is a fifty year update of an advertising and marketing classic, Vance Packard’s, The Hidden Persuaders. And, as I point out in my incredibly well written and fascinating tome, fifty years ago you could reach ninety percent of the unwashed masses, who might, hopefully be interested in the soothing properties of your raspberry flavored hemorrhoid cream, by advertising on three TV networks and placing print ads in three national magazines. This meant that before most of you were born, true Mad Men spent a couple of hours a day creating ads, leaving the rest of the day for such worthwhile activities as smoking, drinking and fucking their brains out.