George Parker: Whatever Happened To The Paperless Office?
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK
I always read The Economist, ‘cos I’m smart, clever, handsome, like to demonstrate my witty and erudite understanding of everything, and I invariably carry a big stick. (Esoteric reference to one of the great ad campaigns of all, fucking time. Check it out.) I am also, not on a horse. Anyway, as part of a recent, Economist “Technology Quarterly” issue, there was a feature on the current state of printing and how the costs and environmental impact of office printers are kicking the shit out of office expenditures. Yes, because even though printers are dirt cheap now, and you can get one thrown in if you buy a box of corn flakes, the villains who manufacture them are making the big bucks on ink and cartridges. Most of which are only half full when you buy them.