Google To Introduce Sponsored Icons In Its Maps Service
The company is introducing a new feature to monetize its virtual real estate.
Google is introducing a new feature on its Maps service which will allow advertisers to pay and have their logos show up beside the names of their establishments. Currently, Google Maps only show generic gray icons that indicate the type of businesses on the map, but with the sponsored map icons, companies can promote themselves with their logos prominently visible when users zoom in on an area while searching. Google said that advertisers won’t be able to pay for increasing their visibility and that their search algorithm will itself place the logos according to what users are looking for. The company is running a beta with some companies including HSBC and Target.