In Brief

The event covered a wide variety of digital marketing tools and innovations in the fields of audience analysis, media spend optimization, and social media.

Over the past two days, PSFK has been checking out a handful of panels and booths at the OMMA Global Conference happening in New York.

Covering a wide variety of digital marketing tools, the conference’s various panels and keynote sessions tackled pressing issues and innovations in the fields of audience analysis, media spend optimization, and (of course) social media.

Here are some highlights from the show:

Google’s Big Move Into Display Advertising

Google’s presence echoed throughout the entire conference. It’s recent acquisitions of Teracent and Invite Media, in addition to it’s ‘Watch This Space‘ campaign verify that Google is trying to grow it’s display business significantly. We can expect to see further integration of these entities into Double Click, as the behemoth moves into technologies that enable advertisers and agencies to customize their ads, re-target them to, serve them to various publishers, automate optimizations based on key performance indicators, and so forth.

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