In part two of our Innovation In Fashion salon, a panel from Yelp, Fashism and FastMall discuss how to engage consumers using mobile apps.

Following the first panel on sustainability in the fashion business at the PSFK Salon: Innovation In Fashion, the second panel touched on technology that is affecting marketing in retail spaces.

The panelists shared some of their insights around mobile apps and their influence on purchase decisions. Ashley Granata, co-founder of Fashism, emphasized that when shoppers upload a photo of themselves trying on clothes, they'd rather hear third party opinion rather than receive feedback from their immediate social graph. Following through the idea of providing on-demand information to help users make informed decisions, Sam Feuer, creator of FastMall is hoping to empower shoppers as they navigate indoor locations. Leighann Farrelly, Community Manager at Yelp noted the additional context provided by user reviews and validated with the number of checkins at a the reviewed location.

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