How to Connect With Millennials

How to Connect With Millennials
technology

Two recent articles provide insight from consumer psychology into how brands can best engage Gen Y, and context for how Pepsi accomplished this with the Pepsi Refresh Project.

Paloma M. Vazquez
  • 22 september 2010

Two recent pieces provide some context and insights for how to best connect with the Millennial generation (broadly, spanning ages 11-31, born between 1978 and 2000) – who we know to be key to many brands’ long-term business relevance, as well as significant consumers of digital media.

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