In Brief

Two recent articles provide insight from consumer psychology into how brands can best engage Gen Y, and context for how Pepsi accomplished this with the Pepsi Refresh Project.

Two recent pieces provide some context and insights for how to best connect with the Millennial generation (broadly, spanning ages 11-31, born between 1978 and 2000) – who we know to be key to many brands’ long-term business relevance, as well as significant consumers of digital media.

A piece at Marketing Sherpa discussed consumer psychologist Kit Yarrow’s year-long research project on Generation Y, which yielded insights into their motivations and interests. These insights can be applied by marketers to develop messages that will resonate with this audience:

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