How Web Video Encourages Innovation

How Web Video Encourages Innovation

Chris Anderon discusses how online video has done more than just entertain - it has tapped into the cognitive surplus, facilitated Global sharing and inspired innovation.

Paloma M. Vazquez
  • 16 september 2010

A recent piece (and TED Talk) by Chris Anderson at Huffington Post discussed what many may have observed, but not necessarily yet articulated: online video, beyond its frequent application to humor, satire and pure entertainment, is also spurring innovation and sharing across disciplines and fields. By tapping into the collective, frequently-cited notion of cognitive surplus, online video is allowing the work product and ideas of people across the globe to be shared digitally. This innovation – and collaboration – is evident in topics and fields ranging from science, to soccer training to Korean cooking.

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