Hugh MacLeod On PSFK's Business Model
Marketing guru looks at how PSFK develops 'Smarter Conversations' to drive revenue.
Creative thinking guru Hugh MacLeod has added a review of PSFK as part of his Smarter Conversation series. He's looked at how the site engages potential clients of our consultancy services:
PSFK is a well-known strategy, trends and ideas blog, focusing mostly on advertising and design. In the early days Piers mostly wrote it all himself, but these days he has this vast army of volunteers writing guest posts on PSFK’s behalf.
The point of PSFK is to give its readers a constant stream of inspiration and new ideas, stuff they can use to inform their own work.