Media companies are experimenting with multi-screen interactions between tablets and TV to engage with users and track their behavior.

ABC has released a new iPad app that syncs with their new TV show, My Generation, to provide real time content on the tablet device.

By listening to the audio coming out of the TV, the iPad app, with the help of Nielsen, is able to identify where the viewer is within each episode and provide additional content.

Behind the scenes and interactive media will then be pushed to the tablet as viewers watch TV.

This partnership between Nielsen and ABC could yield another perspective on how users consume media in a multi-screen living room.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in