iPad App Listens To Your TV, Provides Additional Content

iPad App Listens To Your TV, Provides Additional Content
technology

Media companies are experimenting with multi-screen interactions between tablets and TV to engage with users and track their behavior.

Francisco Hui
  • 16 september 2010

ABC has released a new iPad app that syncs with their new TV show, My Generation, to provide real time content on the tablet device.

By listening to the audio coming out of the TV, the iPad app, with the help of Nielsen, is able to identify where the viewer is within each episode and provide additional content.

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