It’s Not Just a Piece of Cake: Eat Your Heart Out & The PRETOX Potion

It’s Not Just a Piece of Cake: Eat Your Heart Out & The PRETOX Potion
Advertising

The temporary London space is the first cake shop ever to put an age restriction on the consumption of spongy desserts and all things nice and sweet.

Kat Popiel
  • 23 september 2010

Eat Your Heart Out & The Pretox Potion is the first cake shop ever to put an age restriction on the consumption of spongy desserts and all things nice and sweet.  Located in London’s East End, this temporary installation will coincide with Halloween where each confectionery is said to contain 17 beneficial vitamins and herbs from the ALIBI ‘potion’, an energy drink that claims to contain ‘smart drugs’.  This mix of herbal supplements is a ‘pretox’, preparing your body to effectively absorb toxins and hopefully prevent you from a hangover.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.