Fans of a dating simulation game are being lured by a resort town.

Japan’s resort town of Atami held an interesting yet unusual promotional campaign last month to draw in tourists-customized packages for Japanese men who come with their virtual girlfriends. These girlfriends are videogame characters from the hit dating-simulation game LovePlus+ and cater to men who are lonely and miss having a girl by their side. Users carry their girlfriends in a game device that recreates the actual experience of a romance and relationship.

The Wall Street Journal reports:

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