Jets/Giants New Retail Store Can Transform To Support Each Team

Jets/Giants New Retail Store Can Transform To Support Each Team

Lighting technology allows the retail space to preform a quick change depending on which home team is playing.

Dave Pinter, PSFK
  • 21 september 2010

The new Meadowlands Stadium which is home for both the NY Jets and the Giants presented a unique challenge when it came to designing a retail store to sell team merchandise. The brief was to provide fans with a shopping experience dedicated to the team playing their respective home game. In essence the store needed to have the ability to transform in a number of ways in a short amount of time.

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