The world's largest chain of hamburger fast food restaurants is looking to revamp their menus, store design, and ordering experience.

The world’s largest chain of hamburger fast food restaurants is looking to revamp their menus, store design, and ordering experience.  With a juicy budget of $2.4 billion, in 2011 McDonalds is set to rebuild 400 ‘domestic outposts’, refurbish 1,600 existing restaurants and create an extra 1000 to boot.

With over 31,000 restaurants worldwide located in over 100 countries, the big challenge for McDonalds is to curate each restaurant to account for different cultural dining practices.  To do this McDonalds VP of concept and design Denis Weil has created a team of corporate design leaders to research and get a feel for local design trends which will make each restaurant unique to its area.

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