McDonald’s 2011 $2.4 Billion Makeover

McDonald’s 2011 $2.4 Billion Makeover
Advertising

The world's largest chain of hamburger fast food restaurants is looking to revamp their menus, store design, and ordering experience.

Claudia Cukrov
  • 22 september 2010

The world’s largest chain of hamburger fast food restaurants is looking to revamp their menus, store design, and ordering experience.  With a juicy budget of $2.4 billion, in 2011 McDonalds is set to rebuild 400 ‘domestic outposts’, refurbish 1,600 existing restaurants and create an extra 1000 to boot.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.