Monocolumn: Rugby’s Asian Fan Club

Monocolumn: Rugby’s Asian Fan Club
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“A stadium of four million people” was how New Zealand pitched itself in its winning bid to host next year’s rugby world cup.

Monocle
  • 22 september 2010

73319325

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

“A stadium of four million people” was how New Zealand pitched itself in its winning bid to host next year’s rugby world cup. Marketing hyperbole, of course, but it’s close enough to the mark. Kiwis love their rugby, which is just as well, because it’s become hard for them to escape.

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