Brazil’s logo for the 2014 World Cup was supposed to symbolise unity. But the simple green and gold design of hands joining together like the World Cup itself has had quite the opposite effect.

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Brazil’s logo for the 2014 World Cup was supposed to symbolise unity. But the simple green and gold design of hands joining together like the World Cup itself has had quite the opposite effect.

Brazilians have slated the logo for two main reasons. One, for the way it was chosen, by a closed committee and with no public participation. And two, because it’s ugly.

“It’s poorly done, unfinished, the curves are not well drawn, the hands are distorted and it’s childish,” was the damning indictment of João de Souza Leite, a leading figure in the Brazilian Association of Graphic Designers.

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