Multimedia Exhibit For Dogs

Multimedia Exhibit For Dogs
Arts & Culture

Event looks at the man's best friend from a distinguished perspective.

Mauricio Soares
  • 7 september 2010



Recently, the gallery Matilha Cultural (“Cultural Pack of Dogs”, in a free translation), in São Paulo, hosted a series of exhibitions and activities aimed at every man’s best friend. The práCachorro (“forDog”) show, which received animals and their owners, had various attractions such as cinema, visual art, a space dedicated to pet adoption and a special menu for dogs.

Interactive multimedia installations provided special moments between humans and dogs. Lectures, discussions and support for the adoption of animals were part of the program, which lasted one month, with the support of Pedrigree’s “Adotar é tudo de bom (“Adoption is just great”) campaign.

Also featured at the event were lectures about dog health and nutrition, adoption and responsible ownership, animal care and rights organizations, a photo exhibit of dogs and their owners, as well as a lounge area where dogs could relax or play freely within the pack.
In the gallery, the photo exhibit by Paola Vianna revealed the dog’s view of the world. Panels illustrated with the story Nosso Amigo Vira-lata (“Our Friendly Stray Dog”), written by Evaristo Eduardo de Miranda for National Geographic Brazil (March 2010), detailed the historical importance of dogs in our lives.

A broad musical program with hip hop, soul, funk, world music and reggae completed the exhibition dedicated to canine celebration.

PRÁ CACHORRO from Matilha Cultural on Vimeo.

Contributed by Nara Bianconi

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